Top 3 Benefits of Allowing Blog Comments on Your Website
Moderating comments is a tedious task - but it's worth every minute
“Hi! Loved your article! I just bookmarked it because it’s sooo great!”
Does this sound familiar?
This is a typical spam comment every new blogger dreads! You set up your new website, publish your first articles and, well, not even spammers bother reading them. So, now what?
Whatever you do, don’t turn off your comments!
A blog is, more or less, a place of debate.
It’s a public space where you express your point of view and readers will want to contribute as well. They can either either agree, add something new or downright disagree with all your ideas.
Allowing blog comments on your website has its downsides, but it can also be beneficial for our blog.
As long as everything takes place in a civilized manner, you have no reason to turn off the comments system. Especially if your blog is new!
How do blog comments actually help a website?
Blog comments help with SEO
Real, quality blog comments could give you a nice boost when it comes to search engine optimization.
If the comment is on topic (not spam!), chances are the person who left it has also used some keywords in the process.
Example: this is an article about how blog comments help with SEO. Someone might come along and disagree with me. Chances are they’ll say something like this:
“I STRONGLY DISAGREE! BLOG COMMENTING DOES NOT HELP WITH SEO AT ALL! IF ANYTHING, YOU RISK YOUR WEBSITE’S CREDIBILITY BECAUSE OF UNCONTROLLABLE KEYWORD STUFFING!”
To which I would reply:
“HELLO AND THANK YOU FOR YOUR INSIGHT. I BELIEVE BLOG COMMENTING DOES HELP WITH SEO THOUGH, I’VE PERSONALLY NOTICED IT ON SOME OF MY OWN BLOGS. A SERIOUS CHUNK OF THE ORGANIC TRAFFIC I GET IS THANKS TO MY READERS’ COMMENTS!”
User-generated content can be a great help, especially when the person commenting uses long tail keyword-phrases you would have never thought about inserting in your articles.
Numerous blog comments = popularity and website quality indicator
Imagine you do an online search and find 2 blogs.
One has pertinent comments on almost every single article. People seem to enjoy discussing the topics debated, they ask questions, they add value to the conversation, they seem to be a friendly community.
The other blog is new, has a few articles published, but no comments. Or maybe it has some spam comments, like “great article! Thanks mate!”.
Which blog would you, most likely, comment on?
I strongly believe a blog shouldn’t be judged solely on the number of comments, but also on the quality of the articles. However, if you have your own blog or website to promote (by leaving your link), I bet you’d be more inclined to comment on the one that looks more active.
It’s a normal reaction. Many bloggers regularly leave comments on blogs to promote themselves.
To sum up, the idiom “the more, the merrier” has literal meaning when it comes to blog comments on your own blog. If they’re not spammy and on topic, of course!
Blog comments help keep your blog interesting
… in 3 different ways:
- Quality blog comments add value to your website’s content. People always have something to say if they’re interested in the topic of your articles;
- They will generate interactions among your readers, which could lead to your blog becoming a cozy, interesting place to visit;
- Blog comments will probably help you beat that writer’s block! What if one of your commentators mentions something really interesting? Instead of replying in just a few words, you can very well base an entire article on that particular idea.
These 3 benefits are definitely a big plus when it comes to leaving your comments on.
Blog comments are, most definitely, a powerful tool that can really help boost your blog’s traffic and popularity.
Have you ever turned off your blog comments? What was the reason behind your decision?