What Is SEO Writing and How Does it Help Your Website
What is SEO writing?
Isn’t all web content the same?
Sure, for the untrained eye. For search engines though, not so much.
Look at it this way: you set up a new website, you make it look like eye-candy for the public and then start writing.
Regardless of your chosen niche, your main goal is to get as many people as possible to read your content.
In other words, you’re looking for website traffic.
How does SEO writing help your website
SEO writing is, basically, your best chance at attracting organic traffic (visitors who find you on various search engines).
Millions of people use search engines every minute of every day.
Google, Bing, Yahoo and others are still the no. 1 source people go to when they need to look for something specific.
SEO writing is content written in such a way that it targets your specific group of visitors.
If it’s well written, it will attract search engine traffic.
How does SEO writing work
Ever since the 90’s, when the “SEO fever” started, there have been countless articles written about this very topic.
Search engine optimization tips were pouring left and right on the internet.
A lot has changed though over the years. But that’s good news!
Now, website content writing has to be done with care.
Writing ‘just for the sake of it’ isn’t enough anymore. Trying to “trick” the search engines doesn’t work.
This is great news for readers looking for quality information!
Effective search engine optimization tips
Keyword research is essential.
Keywords are the “main actors” in your SEO writing.
You need to target your readers somehow, right? You achieve this goal by doing some research before you sit down and write.
How does one go about finding the right keywords?
There are countless tools online you can use to search for targeted phrases to use within your content.
The important thing, before deciding on which tools to use, is finding the right set of main keywords you’re going to focus from now on, and expand your research from there.
Do you have a website about health and fitness? Start brainstorming for keyword phrases related to health and fitness.
Do you like to share your own cake recipes on your website? Then think about what would people type if they’re looking for cake recipes.
STRUCTURE YOUR CONTENT
Now that you have a list of keywords, time to write that SEO content!
Website content writing should be an easy task, if you’re passionate about your niche. However, just typing phrase after phrase in your notepad is not enough.
First, you’re going to need a title. A suggestive one, of course. Otherwise, how will your readers know what you’re talking about?
Second, you need to have your content structured in paragraphs, preferably with subheadings. This will make your content easy to read.
Visitors will appreciate you making it easy for them to read your articles. Long, disorganized chunks of text will quickly bore your audience, and they’ll most likely leave in search for another website.
Last but definitely not least, strategically place your keywords.
Place them in your title and headlines, use them in your first paragraph and occasionally mention them throughout your article.
WRITE FOR YOUR READERS
Avoid writing in a haphazard manner.
It’s important to write your content in a way that your audience will know exactly what it’s about. They should be able to read it in a few minutes without rolling their eyes.
Since the main idea is to write website content for your readers, let’s go back one step and remember the correct way to place keywords: occasionally.
SEO content should sound natural.
Using your keyword phrases too many times won’t be of any help.
In fact, doing so will have an opposite effect: search engines will ‘read’ your content, they’ll know it’s stuffed with keywords, they’ll ‘smell’ something fishy and they’ll ‘punish’ you for it.
Your audience doesn’t care that you spent hours to find the right keywords. Nobody cares you drank a gallon of coffee to stay sharp and write the perfect article.
Readers are there for the information alone.
Write for your audience, even if you’re aware nobody knows the amount of effort it takes. That’s the search engines’ job!
SEO writing plays a great part in getting traffic to you website.
There are many other ways to get your website noticed, of course, but if your content isn’t good enough for your readers, not only they won’t be able to find you online, but they won’t share your stuff either.